Brighton Centre, Kings Rd, Brighton and Hove, Brighton BN1 2GR

Head to main entrance on the seafront.

Thursday 23 October & Friday 24 October 2025

8.30 AM

Talks Start: 9:30 AM

Sessions End: 6:00 PM

From 2025, many people travelling internationally to the UK on business or pleasure will need to apply for an ETA.

You will not need an ETA if you have a visa or are a British citizen.

Please check the full information on ETAs and who needs to apply before you travel to the UK.

• Log in to your ticket to confirm your details.You have been emailed this via Tito - our ticketing platform.
• Ensure your name, job title, and company are correct - these will appear on your badge.
• Update or reassign tickets if needed.
• If you can no longer make the event, please cancel or re-assign asap.

• We’ll email you your badge before the event.
• The latest badge email was sent on Wednesday 22 October with the subject line: Check-in at brightonSEO October 2025
• Print in colour if possible and bring it with you.
• Can’t print? We’ll issue a badge onsite (but it may take longer and you may have to queue for a bit).

Browse the brightonSEO & MeasureFest schedule and create your own agenda.

Remember: You can move between tracks during breaks, not mid-session.

We’re committed to a safe, inclusive, and enjoyable event. Please review the Code of Conduct to understand our expectations.

Use hashtags #brightonSEO and #MeasureFest to join the conversation online. Check out our social media toolkit for support with letting others in your network know you'll be at the event.

We've partnered with HotelMap to bring all attendees discounted room rates on local Brighton hotels. Click here to browse and book your room.

Need childcare while at the conference? Then we are pleased to offer an onsite creche as we know how hard it can be for busy, working parents. Find out more and book a place.

We will no longer provide cloakroom storage for suitcases or overnight bags at the Brighton Centre.

We’ve partnered with Bounce, the #1 global luggage storage network, to provide secure bag storage throughout the conference. Simply follow this link, choose a convenient storage spot and pay online.

Getting thousands of people into a venue for a 9.30am start can be busy. Our advice? Get there early and breeze in. Here's our handy guide on when you can expect to have to queue:

🟢 From 8.30am - generally no queues and quick entry

🟠 From 8.50am - getting busier and short queues can start to form

🔴 From 9.10am - queues likely, particularly if you need to print your badge

Head directly to the main entrance of the Brighton Centre on the seafront.

If you have already printed your badge follow signs for 'Badge holders' and head directly into the conference. Make sure you get your badge scanned and pick up your lanyard and conference newspaper.

Not printed your badge? Then follow the signs and a member of the team will be able to help you. There may be a longer wait for entry.

• Bring your printed badge, water bottle, and phone charger/power bank.
• Dress is casual.
• Ensure you have booked storage for any luggage offsite as we cannot allow any bags larger than A3 into the Brighton Centre.

• Find full information on travelling to Brighton on our travel page.
• Check out of our guide to Brighton, to help get to know our fantastic host city.

Networking is open to all attendees from both conferences. Some activities need to be pre-booked so do check them out asap.

Accessibility and welfare information is available.

Reach out to [email protected] if you need any extra support.

If you have a Friend, BFF, Speaker or Training ticket then you are entitled to a free merch bag (if you didn't select to have a tree planted instead).

Make sure you head to the Merch Collection Point in the expo to collect it.