One of the biggest lessons Steph has learned in her Digital PR career is the importance of a successful working relationship with a client’s in-house PR team. However, that relationship only works when both sides understand what the other team does and why. In this talk Steph will share what she’s learnt so far to ensure brilliant integration – and what pitfalls to avoid. This talk will look at how to build trust, by understanding each other’s different goals, tactics and language, how to celebrate the wins together, how to bounce back from a disappointing campaign, as well as the green and red flags to look out from client marketing teams – and what in-house marketers at brands think the red and green flags brands are in digital PR agencies.

In this talk, Jean shares how she turned around her agency’s biggest SEO accounts—raising client satisfaction from 3 out of 7 to 6 and securing a retainer renewal within months!

She’ll walk through the relationship-first framework that helped rebuild trust, improve performance, and turn strained dynamics into long-term success. Expect practical strategies for managing any stakeholder—whether it’s a tough client, a skeptical boss, or a disengaged exec—aligning SEO with business goals, and building feedback loops that actually work.

Perfect for SEO professionals, marketers, and agency leaders looking to strengthen relationships, drive retention, and deliver results that resonate beyond rankings.

Fix It, Flip It, Future-Proof It!