This talk is suitable for people who want to have more control over the data they collect for their daily needs.
In this talk, Dan will uncover what server-side data collection is, what makes it tagging instead of tracking, the benefits of using server-side, and how to easily make a business case for this change.
Syndicate 3&4 - MeasureFest, Brighton Centre, Kings Road, Brighton, BN1 2GR, United Kingdom
Fri 24 Oct, 2025 | 01:40 PM
This session is suitable for anyone who wants to close data gaps, recover lost visitor signals, and make more informed, high-ROI decisions.
In this session, James will unpack why consent opt-ins, actual tracking and attribution often misalign, show how that data loss derails your marketing, and demonstrate how sGTM can reclaim actionable insights and drive performance gains.
Syndicate 3&4 - MeasureFest, Brighton Centre, Kings Road, Brighton, BN1 2GR, United Kingdom
Fri 24 Oct, 2025 | 01:40 PM
