This talk is suitable for people who want to have more control over the data they collect for their daily needs.
In this talk, Dan will uncover what server-side data collection is, what makes it tagging instead of tracking, the benefits of using server-side, and how to easily make a business case for this change.
Syndicate 3&4 - MeasureFest, Brighton Centre, Kings Road, Brighton, BN1 2GR, United Kingdom
Fri 24 Oct, 2025 | 01:40 PM
This session is suitable for anyone who wants to close data gaps, recover lost visitor signals, and make more informed, high-ROI decisions.
In this session, James will unpack why consent opt-ins, actual tracking and attribution often misalign, show how that data loss derails your marketing, and demonstrate how sGTM can reclaim actionable insights and drive performance gains.
Syndicate 3&4 - MeasureFest, Brighton Centre, Kings Road, Brighton, BN1 2GR, United Kingdom
Fri 24 Oct, 2025 | 01:40 PM
This talk is for those who are familiar with server-side GTM and its standard GA4 client implementation, who are looking to move beyond the basics and unlock more advanced, flexible use-cases for their server-side tagging.
Standard SGTM setups rely on the GA4 client, but what happens when you need more flexibility?
In this talk, Ali will show you how to build and use your own custom data client to receive data from any source that can call a URL, not just the web.
He'll cover the technical setup and share practical value and use-cases, such as logging events from your app or third-party webhooks, to help you unlock the full potential of server-side tagging.
Syndicate 3&4 - MeasureFest, Brighton Centre, Kings Road, Brighton, BN1 2GR, United Kingdom
Fri 24 Oct, 2025 | 01:40 PM
