This talk is suitable for technical SEOs and content strategists with at least 1-2 years of experience who are familiar with basic auditing processes and tools like Screaming Frog
In this talk, Charlie will demonstrate how to combine Screaming Frog data extraction with AI-powered app scripts to enhance keyword research, content topic clustering and other key SEO tasks. He'll share practical processes that not only save countless hours but uncover insights manual methods routinely miss.
Syndicate 1&2 - Anything is Possible stage, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Thu 23 Oct, 2025 | 01:40 PM
This talk is suitable for SEO experts who are not afraid of engineering concepts
In this talk, Alain will demonstrate how context engineering transforms SEO from manual execution to intelligent automation. Starting with a traditional SEO plan, he'll show how to systematically break down complex SEO objectives into context-rich, executable workflows that leverage Claude Code's agentic capabilities.
Alain will walk through the complete context engineering process: taking an initial SEO strategy, decomposing it into intermediate steps, and building dynamic context systems that generate additional context from tools and data sources. Attendees will see how preset scaffolding repositories, custom Claude Code commands, and context-aware workflows create SEO agents that understand business objectives, remember previous work, and execute multi-step processes autonomously.
Rather than relying on prompt trial-and-error, Alain will demonstrate how to engineer context systems that provide AI agents with exactly the right information, tools, and structured data at each step of the workflow. From technical audits to content optimization, he'll show practical examples of SEO agents that adapt, learn, and deliver consistent results through sophisticated context management.
This session moves beyond basic AI prompting to show how engineering-minded SEO professionals can build production-ready agentic systems that scale expertise rather than just automating tasks. Perfect for technical SEOs and marketing engineers ready to architect the next generation of AI-powered SEO workflows.
Syndicate 1&2 - Anything is Possible stage, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Thu 23 Oct, 2025 | 01:40 PM
This talk is suitable for anyone who understands the fundamentals of organic search and wants to look ahead. No AI expertise required - just an openness to thinking beyond traditional search engines. We’re all figuring this out together.
For years, SEOs have been told: “optimise for humans, not for bots.” But what happens when the “humans” are no longer the ones clicking? We’re entering the Agentic Era - where trusted AI agents don’t just answer, they act. They search, compare, book, and buy on behalf of your customers. These aren’t chatbots. They’re decision-makers. Trusted proxies. And soon, they’ll be the market. In this talk, Michael will explore how to be chosen by - and sell to - AI agents.
Syndicate 1&2 - Anything is Possible stage, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Thu 23 Oct, 2025 | 01:40 PM
