This talk is probably best for people who write, but writing isn't their main job.
This talk will make you think twice about outsourcing your writing to a robot. In it, Will will explain why AI sucks at writing, and how you can use your wonderful human-ness to write words that people actually want to read. You may also leave the talk wishing you had a cassette deck and a stack of C90s.
Auditorium 2 - sponsored by Kinsta, Brighton Centre, Kings Road, Brighton, BN1 2GR, United Kingdom
Fri 24 Oct, 2025 | 09:30 AM
This talk is aimed at anyone who works with shops with the need to allocate tight resources to the right measures.
When discussing scalable SEO in the era of AI, the conversation inevitably shifts towards the generation of content for Product Listing Pages (PLPs). Martina had the opportunity to evaluate three distinct levels of content quality across over 70 texts on her company’s website: old school mass produced low quality texts, scalable AI texts, and higher quality content pieces.
In this presentation, you'll discover which type of content yielded the optimal results in terms of resources vs. results. Additionally, we will explore the synergy effects these texts achieved.
Auditorium 2 - sponsored by Kinsta, Brighton Centre, Kings Road, Brighton, BN1 2GR, United Kingdom
Fri 24 Oct, 2025 | 09:30 AM
