Attendees with 2-3 years experience of running SEO campaigns or involved in site migration projects will get the most out of this talk.

In this talk, Harrison will share practical tips and strategies for managing enterprise-level website migrations (100K+ URLs). He will walk through the four key stages of a successful migration: Discovery, Pre-Launch, Launch Day, and Post-Launch - highlighting common pitfalls and how to avoid them.

Using real-world examples, AI-powered techniques, and scalable frameworks, Harrison will show how to save time, protect rankings, and keep stakeholders onside during complex replatforming projects.

This talk is ideal for anyone who hasn't performed a migration for a few years, or has one coming up soon regardless of experience level

Nick will explore how cloud technology has reshaped the process and examines different types of migrations, from domain and CMS changes to structural, content, and UX overhauls. Attendees will gain a clear understanding of how modern web migrations work, the way the rulebook has changed and ultimately how to approach them for success.