This talk is suitable for people with at least 1-2 years experience

For a brand to meet the needs of their user and engage them onsite they need understand their consumers. This talk will highlight the depth of understanding gained when combining Qualitative and Quantitative sources of data in CRO strategies, providing brands with the most effective way to optimise their user experience.

This talk will highlight how complimenting quantitative insights with qualitative data, and vice versa, should be present at all stages of the Experimentation process while also giving you practical recommendations of tools CRO teams can use to achieve this depth of understanding, to take their optimisation efforts to another level.

In this 'spicy' talk topic, Ellie will give you a 'real opinion' on whether you should build out your team in-house, choose to buy off the shelf by going outside, or one of the many hybrid models in between.

Building the perspective of both the buyer (in-house) and the seller (agencies or contractors feeling the pinch right now) should attend in order to see how they can meet in the middle when everyone is worried about recruitment costs, how to keep their people values and impulsive choices by Hippos.