This talk is suitable for SEOs with at least 1–2 years of experience
In this talk, Sara will show how SEOs can use prototyping to explore, refine and present their ideas more clearly. From tools like Figma and Miro to hands-on techniques like Crazy Eights and paper prototyping, she’ll share practical ways to turn complex strategies into visual, actionable concepts that spark collaboration and win stakeholder buy-in.
Syndicate 1&2, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Fri 24 Oct, 2025 | 11:10 AM
This talk is suitable for those who are leading change (by introducing innovative solutions or changing the ways of working) to those who are experiencing it.
Change fatigue is real and it’s costing your team more than you think.
When transformation never stops, trust erodes, creativity dries up, and people quietly disengage. This energising talk pulls back the curtain on the emotional toll of constant change and why traditional change management just isn’t enough.
Masha Gaganova shares a simple, powerful model to help you spot where teams are in the change curve, track resilience, and rebuild momentum before burnout hits. Whether you’re in marketing, product, or leadership, this is your reminder: navigating change isn’t just about strategy, it’s about staying human through it.
Syndicate 1&2, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Fri 24 Oct, 2025 | 11:10 AM
This talk is suitable for anyone working with marketing budgets
Let's cut through the marketing fluff and talk about what really matters – revenue. Too many businesses are drowning in vanity metrics while their bottom line stays stubbornly flat. Jack Kennedy, founder of Invanity, will show you why complete revenue accountability isn't just nice to have – it's essential for growth.
In this no-nonsense session, you'll discover the uncomfortable truth about why most companies avoid revenue reporting, the game-changing benefits of holding every marketing pound accountable, and most importantly, the practical steps to transform your marketing from a cost centre into a revenue driver.
If you're tired of defending marketing budgets with engagement rates and lead volumes, this session will give you the tools and framework to show the money – literally.
Syndicate 1&2, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Fri 24 Oct, 2025 | 11:10 AM
