BrightonSEO

Delivering Success

Change burnout is real. Here's how to stay human through it

Brighton, October 2025

This talk is suitable for those who are leading change (by introducing innovative solutions or changing the ways of working) to those who are experiencing it.


Change fatigue is real and it’s costing your team more than you think.

When transformation never stops, trust erodes, creativity dries up, and people quietly disengage. This energising talk pulls back the curtain on the emotional toll of constant change and why traditional change management just isn’t enough.

Masha Gaganova shares a simple, powerful model to help you spot where teams are in the change curve, track resilience, and rebuild momentum before burnout hits. Whether you’re in marketing, product, or leadership, this is your reminder: navigating change isn’t just about strategy, it’s about staying human through it.

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About this session

Syndicate 1&2 - Anything is Possible stage, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom

Fri 24 Oct, 2025 | 11:10 AM

Show me the money: Making marketing revenue driven

Brighton, October 2025

This talk is suitable for anyone working with marketing budgets


Let's cut through the marketing fluff and talk about what really matters – revenue. Too many businesses are drowning in vanity metrics while their bottom line stays stubbornly flat. Jack Kennedy, founder of Invanity, will show you why complete revenue accountability isn't just nice to have – it's essential for growth.

In this no-nonsense session, you'll discover the uncomfortable truth about why most companies avoid revenue reporting, the game-changing benefits of holding every marketing pound accountable, and most importantly, the practical steps to transform your marketing from a cost centre into a revenue driver.

If you're tired of defending marketing budgets with engagement rates and lead volumes, this session will give you the tools and framework to show the money – literally.

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About this session

Syndicate 1&2 - Anything is Possible stage, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom

Fri 24 Oct, 2025 | 11:10 AM

AI search ≠ SEO: smarter metrics for a new search era

Brighton, October 2025

This talk is about how AI is already changing SEO.

Learn why old metrics like rankings no longer matter and how to build a strong tech foundation site that AI can use and trust. You’ll get a clear plan to beat your competitors in search now and prepare for the AI future.

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About this session

Syndicate 1&2 - Anything is Possible stage, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom

Fri 24 Oct, 2025 | 11:10 AM