This talk is suitable for anyone in ecommerce marketing / SEO
Callum will cover 3 core areas which follow an overarching theme - Google’s changes in ecommerce. He will provide practical guidance on what brands & retailers can do about these changes.
Winning in ecommerce SEO: adapting to Google’s new rules
Brighton, October 2025
About this session
Skyline - sponsored by Lumar, Brighton Centre, Kings Road, Brighton, BN1 2GR, United Kingdom
Thu 23 Oct, 2025 | 04:50 PM
Stop ignoring organic shopping
Brighton, October 2025
This talk is aimed at SEOs, Senior Managers and Department Heads that work in the ecommerce space.
Organic Shopping is a significant source of revenue for many ecommerce businesses, but it still doesn't get the attention it deserves from the majority of brands.
In this talk Alex will showcase the opportunity and latest developments available in the world of organic shopping. He'll also walk you through ways that you can set yourself up for success in the realms of organic shopping on Google and beyond.
About this session
Skyline - sponsored by Lumar, Brighton Centre, Kings Road, Brighton, BN1 2GR, United Kingdom
Thu 23 Oct, 2025 | 04:50 PM
How to optimise product description pages at scale - without burning out
Brighton, October 2025
This talk is suitable for anyone involved in ecommerce brands, heads of marketing or heads of ecommerce
Let’s be honest, creating unique, optimised product pages at scale can feel impossible. Especially when you're juggling thousands of SKUs, limited resources, and the pressure to deliver organic results. It’s no wonder most teams end up overwhelmed (or worse, relying on copy-paste jobs).
In this session, Abbie Dando shares a smarter, scalable approach to PDP content that actually works. No burnout. No bloat. Just a strategy that helps ecommerce teams deliver search-ready product pages at scale - without losing sight of what your customers (and search engines) really care about.
About this session
Skyline - sponsored by Lumar, Brighton Centre, Kings Road, Brighton, BN1 2GR, United Kingdom
Thu 23 Oct, 2025 | 04:50 PM
