This talk is suitable for those who have 1-2 years experience and want to know more about SEO buy-in and forecasting
Your SEO proposal methodology, tailored to what your audience truly cares about. Konrad will explain how he closed enterprise-level contracts and secured long-term SEO engagements with prestigious clients.
Syndicate 3&4 - MeasureFest, Brighton Centre, Kings Road, Brighton, BN1 2GR, United Kingdom
Thu 23 Oct, 2025 | 03:20 PM
Regex can make a lot of Looker Studio tasks much easier. In the first part of this talk, Jess will take a quick walk through the regex matching expressions available in Looker Studio and how they can be used, for example in matching for efficient CASE-WHEN statements and the use of regexp_replace to create new, neat and clean custom variables.
In the second part, Jess will show some of the most frequently used entries in the reference list of regular expressions we maintain as a reference for Looker Studio. Some of these are designed to help you extract parts of a URL, aggregate dimensions and metrics, neatly extract parameter components, and create smarter filters. Attendees can take our regex reference and use it to start their own.
Syndicate 3&4 - MeasureFest, Brighton Centre, Kings Road, Brighton, BN1 2GR, United Kingdom
Thu 23 Oct, 2025 | 03:20 PM
For CMOs, Marketing Directors, Heads of SEO or PPC, and Digital Marketing Managers who run or oversee search campaigns
Or, How AI chatbots, SGE, and overviews are reshaping the search budget equation.
As AI-driven search interfaces like Google’s SGE, ChatGPT, and other chat-based tools transform how users discover information, the traditional balance between SEO and PPC is changing. Is now the moment to rethink our over reliance on paid media and how SEO is uniquely positioned to thrive in the new landscape? A data-driven argument for shifting budget from PPC to organic, along with practical ways AI can accelerate SEO growth rather than replace it.
Syndicate 3&4 - MeasureFest, Brighton Centre, Kings Road, Brighton, BN1 2GR, United Kingdom
Thu 23 Oct, 2025 | 03:20 PM
