This talk is suitable for web analysts, UX designers or product owners, or anyone involved in improving the digital experience
Over 50% of visitors to online forms don't go on to complete them. Most companies have no data on why this drop-off happens so they have no idea how to fix their form issues that are causing them to lose customers. In this talk Alun will take you through the key metrics that indicate that you've got a problem with your form UX and how to use data to diagnose the issue.
Syndicate 3&4 - MeasureFest, Brighton Centre, Kings Road, Brighton, BN1 2GR, United Kingdom
Fri 24 Oct, 2025 | 03:20 PM
This talk is for anyone whose focus is lead generation
When was the last time your lead form design was a game changer? For our US-based finance client, we designed an innovative 8-step multi-stage form that didn’t just collect leads — it qualified them. This approach drove conversion rates over 8% by ensuring that every lead was pre-qualified and sales-ready.
In this talk, Charlie will take you through the strategy, design and psychology behind our high-conversion multi-step form, covering:
- Why multi-step forms convert better: The psychology of user commitment and how breaking forms into multiple stages reduces friction.
- Scoring and segmentation: Our unique approach to lead scoring and segmentation, allowing the sales team to focus on high-quality leads.
- Results and optimisation: Real-world data showing the impact of our form, plus lessons learned and improvements we implemented.
Syndicate 3&4 - MeasureFest, Brighton Centre, Kings Road, Brighton, BN1 2GR, United Kingdom
Fri 24 Oct, 2025 | 03:20 PM
