This talk is for anyone! From junior SEO specialists, marketers, to small business owners wanting to learn about the basics of a successful SEO strategy in 2025

Simon will discuss the evolution of search and how online consumer behavior has shifted with the introduction of various new search features. Digesting information online in 2025 can be overwhelming, which is placing a higher value than ever before on conversions for brands and publishers who can successfully navigate for a high click-through rate.