BrightonSEO

Impact

Measuring what matters: going beyond tech SEO to track real impact

Brighton, October 2025

This talk is for anyone in tech SEO who is interested in the growing importance of web sustainability and accessibility and their relationship with search performance.


Is your technical SEO and web strategy truly future-ready and environmentally conscious? This talk challenges traditional methods of measuring website quality, revealing a more sustainable and user-centric approach. Learn how a commitment to website carbon and web accessibility can lead to enhanced user experiences and a reduced digital footprint, which are becoming ways to differentiate and achieve lasting online success in an evolving digital landscape.

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About this session

Auditorium 2 - sponsored by Kinsta, Brighton Centre, Kings Road, Brighton, BN1 2GR, United Kingdom

Thu 23 Oct, 2025 | 11:10 AM

Automate to elevate: making space for human brilliance

Brighton, October 2025

This talk is designed for marketers and in-house teams at all levels who are looking to use AI and automation but struggling on how to actually deploy it.


In a world dominated by hype and noise about AI - how can we make sure we make the most of what humans offer?

Where can we apply automation and intelligent systems to help our humans do their best work without sacrificing quality or raising ethical concerns?

In this talk, Matt will look at the frameworks, decision-making and practical examples of where automation and AI can elevate what we do.

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About this session

Auditorium 2 - sponsored by Kinsta, Brighton Centre, Kings Road, Brighton, BN1 2GR, United Kingdom

Thu 23 Oct, 2025 | 11:10 AM

Edge SEO: From test to impact

Brighton, October 2025

This talk is suitable for anyone who has struggled to have their SEO recommendations implemented!


This session shows how Edge SEO becomes your real-world testing ground for modern SEO and GEO. From boosting Navboost signals to making your site AI-bot-ready, fixing JavaScript crawling issues, and beyond, discover how Edge strategies help you run smarter experiments, unlock new visibility, and turn SEO from trial and error… into real business impact.

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About this session

Auditorium 2 - sponsored by Kinsta, Brighton Centre, Kings Road, Brighton, BN1 2GR, United Kingdom

Thu 23 Oct, 2025 | 11:10 AM