No specifc technical or international SEO experience is required to get the most out of this talk

In this talk, Georgia will explain how you can get the most out of your hreflang setup to create a search strategy that bridges the gap between business operations and a user experience for increased commercial success.

Georgia will go over common and potential issues with hreflang setups, how to identify these issues, how to fix them and the impact of doing so.

This talk is suited to those managing multilingual websites, planning global campaigns, or looking to expand visibility beyond a single region.

Localisation is no longer optional for global SEO—it’s the foundation. In this session, Silvi will show how localization drives international SEO success. You’ll learn how to build strategies that include region-specific keyword research, content adaptation, and other key SEO factors. Whether you’re just starting out or aiming to scale across markets, this session will give you clear, practical ways to localize your SEO for real impact.