This talk is suitable for marketing managers or agency heads

AI search is here, but what does it mean for Digital PR?

In this talk, Charlie will speak about evolving landscape of AI-powered search engines and what it means for Search professionals.

The session covers the current state of search, how AI is transforming the way people find and engage with content online, and insights from recent campaigns that show how Digital PR has a direct impact on AI Search Results.

You’ll leave with actionable takeaways you can use to improve your next campaign and ensure you're measuring success the right way.

In this talk, Gijs de Groot shares data-backed insights into what actually drives visibility in AI-powered search engines. Using real statistics from prompt analytics, website traffic and server logs, he explains what works and what doesn’t when optimizing for Generative Engine Optimization (GEO). The session offers practical takeaways based on real-world performance data.