This would be good for anyone who has access to GA and needs to use data to improve their SEO, PPC or content planning.
Anna will give you some hints, tips and shortcuts for getting the best data out of GA4 with the least effort! You will come away being able to access the most useful metrics faster and enhance your search marketing decisions with data. It's time to start USING the data, not wasting time looking for it!
Auditorium 2 - sponsored by Kinsta, Brighton Centre, Kings Road, Brighton, BN1 2GR, United Kingdom
Fri 24 Oct, 2025 | 03:20 PM
Novice to expert SEOs, data/GA4 analytics and paid search professionals
We've obsessed over last-click attribution for decades - with the ever increasing data compliance pressures, tech giants limiting the data we can collect and with the ever-increasing complexity of the internet; last click attribution just isn't reliable data anymore.
This also has a huge impact on how we measure and attribute SEO performance. Many of us could actually be under-reporting our SEO numbers!
In this session, Like will talk about how we can look at attribution differently and the tech we can use to get a clearer picture of real attribution data for SEO, paid and other key channels.
Auditorium 2 - sponsored by Kinsta, Brighton Centre, Kings Road, Brighton, BN1 2GR, United Kingdom
Fri 24 Oct, 2025 | 03:20 PM
