This would be good for anyone who has access to GA and needs to use data to improve their SEO, PPC or content planning.
Anna will give you some hints, tips and shortcuts for getting the best data out of GA4 with the least effort! You will come away being able to access the most useful metrics faster and enhance your search marketing decisions with data. It's time to start USING the data, not wasting time looking for it!
Auditorium 2 - Kinsta stage, Brighton Centre, Kings Road, Brighton, BN1 2GR, United Kingdom
Fri 24 Oct, 2025 | 03:20 PM
Novice to expert SEOs, data/GA4 analytics and paid search professionals
We've obsessed over last-click attribution for decades - with the ever increasing data compliance pressures, tech giants limiting the data we can collect and with the ever-increasing complexity of the internet; last click attribution just isn't reliable data anymore.
This also has a huge impact on how we measure and attribute SEO performance. Many of us could actually be under-reporting our SEO numbers!
In this session, Like will talk about how we can look at attribution differently and the tech we can use to get a clearer picture of real attribution data for SEO, paid and other key channels.
Auditorium 2 - Kinsta stage, Brighton Centre, Kings Road, Brighton, BN1 2GR, United Kingdom
Fri 24 Oct, 2025 | 03:20 PM
This talk is designed for anyone with experience analysing customer behaviour, who want to better understand the hidden paths their customers take.
In this talk, Stephen will explore how most conversations that drive buyer decisions happen in private channels often overlooked by traditional analytics.
He will show how to measure the real impact of dark social in the conversion path, why standard attribution tools miss these touchpoints, and how people actually share content.
Attendees will learn practical ways to estimate traffic and conversions from dark social, improve tracking without compromising privacy, and align reporting with how people truly discover and share content.
Auditorium 2 - Kinsta stage, Brighton Centre, Kings Road, Brighton, BN1 2GR, United Kingdom
Fri 24 Oct, 2025 | 03:20 PM
