Unlock the hidden potential of Meta’s Marketing API in this advanced, tactical session. Bianca shares real-world use cases to automate workflows, access granular performance data and uncover insights you won’t find in Ads Manager. Whether you’re scaling Dynamic Product Ads or looking to outsmart the algorithm, this talk will show you how to use the API to drive smarter & more efficient social campaigns.
Meta’s API: Advanced tactics for smarter social campaigns
Brighton, October 2025
About this session
Syndicate 1&2, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Fri 24 Oct, 2025 | 09:30 AM
Applying statistics to steer smarter PPC decisions
Brighton, October 2025
This talk is aimed at those with at least 4–5 years of hands-on campaign management experience, who are comfortable with metrics and ready to go beyond surface-level optimisations.
In this talk, Alex will demonstrate how simple statistical techniques can reveal overlooked patterns in PPC data and help drive smarter, more profitable decisions.
He’ll share practical examples, actionable tips, and lightweight tools you can immediately apply to improve bidding strategies, budget allocation, and product segmentation.
Whether you're managing e-commerce, travel or lead-gen campaigns, expect a hands-on session that bridges data and impact.
About this session
Syndicate 1&2, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Fri 24 Oct, 2025 | 09:30 AM
