This talk is suitable for PPC professionals working in e-commerce for 1+ years
Matt will discuss how you can improve your platform provided shopping feeds, providing insights on the attributes he improved to drive an increase of over 200% year on year sales from Shopping and Performance Max campaigns.
Syndicate 1&2, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Thu 23 Oct, 2025 | 03:20 PM
Marketing Budgets don’t perform evenly. As spend increases, returns often decrease due to saturation, competition, inefficiencies. Marginal ROAS exposes what average ROAS can’t.
In this session we will explore how we can automate access to Google Ads bid simulations and surface marginal ROAS curves across dozens—even hundreds—of campaigns in seconds. You will learn how to optimise your spend based on marginal returns, rather than average returns.
Syndicate 1&2, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Thu 23 Oct, 2025 | 03:20 PM
This talk is suitable for all levels of experience.
What will the role of a PPC specialist be in an AI-first world? Will it be more of the same, or will the way we build PPC strategies have to pivot to meet a fundamentally different search landscape? Sarah will discuss the various possible routes that search could take, through the lens of paid. With actionable takeaways on how to prepare for tomorrow, based on her work with clients today.
Syndicate 1&2, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Thu 23 Oct, 2025 | 03:20 PM
