This talk is suitable for all digital PRs, whatever your level of experience.

News jacking is an age old traditional and digital PR tactic: piggybacking on breaking news with relevant content to promote a brand, product or message. It's often effective if you are fast and first, but also a highly competitive and therefore not a consistent way to gain coverage as there are multiple other brands and agencies vying for the same limelight.

What if, instead of hopping on there was a way you could predict breaking news and trends to create the story? Ensuring your brand/brands are always first to generate coverage and be the authority on hot topics.

This talk - aimed at digital PR beginners, intermediates and pros - will show you the strategy and resources you need to do just that.