Perfect for SEOs who want to deepen their technical edge, developers who care about organic traffic, and digital marketers who want to go beyond checklists and really understand how search engines (and users) experience their pages.

There’s a treasure trove of SEO insights hiding in Chrome DevTools if you know where to look.

In this talk, Aymen will walk you through powerful, lesser-known features in DevTools that can give SEOs a serious edge. Whether you're debugging JavaScript rendering issues, identifying unused scripts slowing down your site, or digging into Core Web Vitals from a real-user perspective, DevTools has answers, you just need to know where to find them.

This isn’t a generic tour, it’s a hands-on, SEO-first exploration of features you probably scroll past. Expect practical tips, real examples, and aha moments you’ll want to try as soon as the talk ends.

To get the most out of this talk, you should have an awareness of Local SEO mechanics, understand some of the complexities and challenges of managing SEO at scale, be familiar with marketing analytics or KPIs.

So many brands are shouting for attention in the search results – but noise doesn’t attract consumers or revenue. Consistency does. And we optimize for what we measure. That’s why Sara unpacks how Location Performance Optimization (LPO) empowers multi-location businesses to drive real impact where it counts most: the bottom line. She’ll walk you through actionable initiatives that boost visibility, reputation and engagement at every location – and show how each ties directly to measurable outcomes, whether it’s calls, bookings or in-store visits.