This talk is suitable for both brands and agencies as well as those working in on-site SEO
Tom will delve into why relying on AI when it comes to digital PR and organic link-building could be the quickest way to fail.
He'll explain how publishers are adopting AI and how Google is reading content in a world where we are starting to automate everything - celebrating the reasons why having a human touch can be really fruitful in our endeavours to move up the SERPs.
Skyline - sponsored by Lumar, Brighton Centre, Kings Road, Brighton, BN1 2GR, United Kingdom
Thu 23 Oct, 2025 | 09:30 AM
This session is suitable for anyone pitching to journalists.
Why do some press releases spark a media frenzy while others sink without a trace? In this data-led, insight-packed session, Mary Hickey reveals the results of analysing 822 real-world press release headlines to uncover what truly captures a journalist’s attention.
Expect a treasure trove of headline tactics, surprising patterns, and some hard-hitting truths. Attendees will learn:
- The headline formulas that consistently rise above the noise
- The common mistakes that sabotage coverage—and how to avoid them
- How to strike the perfect balance between brand voice, SEO, and journalistic appeal
Whether you're working on national PR campaigns or niche link-building strategies, Mary’s talk delivers practical, creative takeaways that brand managers and SEOs can put to work immediately. No fluff. No filler. Just smart, data-backed headline strategy designed to help your content cut through.
Skyline - sponsored by Lumar, Brighton Centre, Kings Road, Brighton, BN1 2GR, United Kingdom
Thu 23 Oct, 2025 | 09:30 AM
People with 1-2 years experience will get the most out of this talk although there's something for everyone to takeaway
In this talk Gareth will address the critical gap in the market where brands need to understand not just how they appear in LLMs, but why they appear that way and how to optimise their presence strategically.
Skyline - sponsored by Lumar, Brighton Centre, Kings Road, Brighton, BN1 2GR, United Kingdom
Thu 23 Oct, 2025 | 09:30 AM
