BrightonSEO

Reporting & Attribution

Mind the gap: strategy & attribution without blindspots

Brighton, October 2025

This talk is suitable for those with even the most basic grasp of attribution reporting—including marketers and those they report to.


In this talk, Christian will explore a key issue with attribution reporting as it exists today and introduce the concept of "Multivariate Attribution" — a novel approach to attribution that bridges the gap between reporting and strategy in content marketing.

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About this session

Syndicate 3&4 - MeasureFest, Brighton Centre, Kings Road, Brighton, BN1 2GR, United Kingdom

Thu 23 Oct, 2025 | 01:40 PM

LLMs/AI integrations into reporting and how to minimise hallucinations

Brighton, October 2025

This talk is best for people needing to get to grips with LLMs within their business or agency for reporting purposes.

Overview of how LLMs can be automated to fit into workflows of reporting and what to watch out for and where. Deeper dive into reducing near-match hallucinations, and why they happen. Practical insights into non-standard configurations and ensuring value for stakeholders (not integration for the sake of using AI). There will be techniques and tools covered that will focus specifically on accessible models/tools and not bespoke or only expensive tools.

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About this session

Syndicate 3&4 - MeasureFest, Brighton Centre, Kings Road, Brighton, BN1 2GR, United Kingdom

Thu 23 Oct, 2025 | 01:40 PM