This talk is suitable for those with even the most basic grasp of attribution reporting—including marketers and those they report to.
In this talk, Christian will explore a key issue with attribution reporting as it exists today and introduce the concept of "Multivariate Attribution" — a novel approach to attribution that bridges the gap between reporting and strategy in content marketing.
Syndicate 3&4 - MeasureFest, Brighton Centre, Kings Road, Brighton, BN1 2GR, United Kingdom
Thu 23 Oct, 2025 | 01:40 PM
This talk is best for people needing to get to grips with LLMs within their business or agency for reporting purposes.
Overview of how LLMs can be automated to fit into workflows of reporting and what to watch out for and where. Deeper dive into reducing near-match hallucinations, and why they happen. Practical insights into non-standard configurations and ensuring value for stakeholders (not integration for the sake of using AI). There will be techniques and tools covered that will focus specifically on accessible models/tools and not bespoke or only expensive tools.
Syndicate 3&4 - MeasureFest, Brighton Centre, Kings Road, Brighton, BN1 2GR, United Kingdom
Thu 23 Oct, 2025 | 01:40 PM
Why do confident stakeholders drive action-focused business? Because they trust the data in front of them. But what happens when that foundation of trust cracks?
Join Gavin as he explores the link between data confidence and the ability to execute. This session dives into the common causes of data doubt and offers proven methods to prevent your reporting infrastructure from collapsing like a house of cards.
Leave with the tools to build resilient tracking and foster a culture where data empowers, rather than paralyzes, your organization.
Syndicate 3&4 - MeasureFest, Brighton Centre, Kings Road, Brighton, BN1 2GR, United Kingdom
Thu 23 Oct, 2025 | 01:40 PM
