From impactful content to lasting visibility, Erin shares how communities give search marketers an edge—and why they’re a highly underrated lever in your SEO strategy.

This talk is suitable for experienced SEO professionals, advanced digital marketing strategists, and marketing directors or those responsible for shaping and implementing future-proof SEO strategies and effectively communicating these transformative changes within their organisations.

In this talk, Cristiano Winckler will lead attendees through The AI Era SEO Revolution, detailing how the rise of AI-powered search has initiated "The Great Unbundling," where users receive synthesized answers directly, moving search beyond traditional clicks. He will present Somebody Digital's comprehensive "AI Era GEO (Generative Engine Optimization) Framework," developed over 18 months, which embodies core principles like Authority Over Visibility, Context Over Keywords, and Integration Over Isolation.

Cristiano will demonstrate practical strategies for Building Authority & Context Beyond Clicks, showcasing how to systematically mine and codify internal expertise into machine-readable signals that AI systems trust and prioritize. This session will provide a clear roadmap for businesses to redefine their SEO approach with structured, repeatable frameworks, measure what truly matters with new metrics, and effectively communicate these necessary changes internally to thrive in this transformative period.

Attendees will leave with actionable playbooks to attract valuable organic traffic and build lasting digital authority in the age of AI.