Not every keyword is feasible – that's always been the case, but it's even harder now. In this talk, Hannah will explore how to choose keywords based on where they can be most effective, and how to consider AIOs in your keyword strategy.
How to carry out effective keyword research in the age of AI overviews
Brighton, October 2025
About this session
Auditorium 1, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Fri 24 Oct, 2025 | 03:20 PM
Measuring AIO impact: was anyone clicking anyway?
Brighton, October 2025
This talk is suitable for people with 1+ years of SEO experience, who are already familiar with concepts like keywords, SERPs, rank tracking, and SERP features.
Tom will talk through the latest AIO data and an actionable framework for assessing the impact of AIOs on your traffic, using GSC, rank tracking, and a trick GA4 setup.
Impact tends to vary hugely from one vertical to the next, even one keyword to the next - especially as in so many cases, AIOs have surfaced on what were already "zero click" SERPs. So, does it really matter, or not?
About this session
Auditorium 1, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Fri 24 Oct, 2025 | 03:20 PM
