BrightonSEO

Search Fundamentals

Google Search Console: The SEO power tool you're probably misusing

Brighton, October 2025

This talk is most suited to SEOs who have been in the game for 1-3 years but there will be something for all attendees to take away.


Most SEOs barely scratch the surface of what Google Search Console can really do. In this talk, Martin will show how to go beyond clicks and impressions to uncover quick wins, fix hidden issues, and drive smarter decisions. With real examples and practical tips, you’ll learn how to turn GSC into one of the most powerful tools in your SEO stack.

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Auditorium 1, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom

Fri 24 Oct, 2025 | 09:30 AM

The practical guide to AI search: from zero to market leader in 90 days

Brighton, October 2025

This isn't another "AI search is important" talk. This is the only session giving you the complete playbook - what to track, what to fix, and exactly how to dominate AI search in 90 days.

Why this talk is different: Everyone else explains how AI search works. I will show you what to do about it. No theory. Just the practical guide with templates, scripts, and tactics you'll use Monday morning.

The actionable framework you'll get:

Track what matters:
- The only 5 metrics worth measuring
- How to find prompts people actually ask (not keywords you think they use)
- The competitive intelligence system to see exactly where you're losing deals

Actions you need to take to improve your visibility:
- Find high-authority sites mentioning competitors but not you
- Find Reddit and UGC threads that are being cited and learn how to systematically engage
- Identify topics getting 100+ citations from competitors and third-party sites, create comprehensive content that AI can't ignore
- Refresh content that is not being cited - the weekly update workflow that maintains visibility
- Resolve server errors reducing your AI visibility

You'll leave with:
- Ready-to-use templates for content and outreach
- Prioritization formula for high-impact opportunities
- Specific fixes you'll implement this week

Based on analyzing millions of AI responses. This is your practical guide to winning AI search.

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About this session

Auditorium 1, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom

Fri 24 Oct, 2025 | 09:30 AM

Top 10 SEO mistakes you’re probably still making

Brighton, October 2025

TBC

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About this session

Auditorium 1, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom

Fri 24 Oct, 2025 | 09:30 AM