CJ has been to every talk on optimizing niche, low hanging fruit or otherwise low volume key word opportunities and chased the illusive quick wins promised, and been left disappointed.
Join her to discover the content-first strategy she operates in her team and how she has found success without chasing zero search topics.
Auditorium 2 - sponsored by Kinsta, Brighton Centre, Kings Road, Brighton, BN1 2GR, United Kingdom
Thu 23 Oct, 2025 | 04:50 PM
This talk for anyone who conducts keyword research, especially for those with niche products.
Transform weeks of manual keyword research into just hours. Join Ulduz to see how she built an automated keyword research process that analyzes B2B technical search intent - and tailor it to your industry. She will reveal her exact setup combining SERP scraping, GPT-powered intent detection, and make.com automation.
Auditorium 2 - sponsored by Kinsta, Brighton Centre, Kings Road, Brighton, BN1 2GR, United Kingdom
Thu 23 Oct, 2025 | 04:50 PM
In this talk, Yona will explore Google’s new AI mode and what early user behavior reveals about the future of search marketing.
With the rollout of the new AI Mode tab, Google is reshaping how users discover information—and how brands get discovered. Using fresh behavioral data and usage trends, Yona will unpack how consumers are interacting with AI mode, what’s changing in query patterns, and how these shifts are already impacting visibility, traffic, and the marketer's role.
Auditorium 2 - sponsored by Kinsta, Brighton Centre, Kings Road, Brighton, BN1 2GR, United Kingdom
Thu 23 Oct, 2025 | 04:50 PM
