This talk is suitable for those who are new to, or interested, in leveraging TikTok shop for their brand

A tactical and strategic look at TikTok Shop - how brands and creators are leveraging it, what’s working, and how SEO and digital PR can support TikTok-driven discovery and conversion

This talk is suitable for all levels of experience

As search becomes more saturated with AI-generated content, consumers are turning to human-led platforms like Reddit, TikTok and YouTube for real opinions and lived experiences. In this talk, Jane explores the shifting dynamics of trust online, where emotional resonance and authenticity now outperform technical optimisation. We’ll uncover where users go when they don’t want generic AI answers and what brands need to do about it.