Did you know that accessibility delivers better SEO? As of June 2025, anyone selling to European consumers through a website or app has to comply with the European Accessibility Act or face fines from regulators across 27 EU countries.
It's raising new risks for marketers, just like GDPR did for privacy. But it's not all about risks - Mark will show you how simple ways to reach more customers, improve SEO and avoid legal risks.
Skyline - Lumar stage, Brighton Centre, Kings Road, Brighton, BN1 2GR, United Kingdom
Fri 24 Oct, 2025 | 11:10 AM
This session is for SEOs looking to increase their impact and efficiency.
Keywords show us what people type, but semantic value reveals what content is truly about. In this talk, Frank will demonstrate how semantic analysis can help you understand content at a conceptual level, ideal for bulk analysis and automating content optimisation tasks.
Using techniques like vector embeddings, you can quickly uncover relationships between pages. This opens up new opportunities for internal linking, helps identify content gaps, and allows you to structure your website faster and more data-driven, the foundation for preparing for an AI-first era.
Skyline - Lumar stage, Brighton Centre, Kings Road, Brighton, BN1 2GR, United Kingdom
Fri 24 Oct, 2025 | 11:10 AM
Generative search doesn't just read text, it segments media through chunking, extracts text from visuals via OCR and builds a structured understanding of your brand via videos, audio, images and even your product packaging.
Making every content type machine-accessible means ensuring AI systems can accurately parse, understand, and surface your brand across all search modalities, be it a podcast, TikTok video or a product photo.
This session covers machine-readability best practices: OCR-friendly design principles, video tips to improve LLM ingestion and visual knowledge graph construction.
Skyline - Lumar stage, Brighton Centre, Kings Road, Brighton, BN1 2GR, United Kingdom
Fri 24 Oct, 2025 | 11:10 AM
