This talk is suitable for both brands and agencies as well as those working in on-site SEO

Tom will delve into why relying on AI when it comes to digital PR and organic link-building could be the quickest way to fail.

He'll explain how publishers are adopting AI and how Google is reading content in a world where we are starting to automate everything - celebrating the reasons why having a human touch can be really fruitful in our endeavours to move up the SERPs.