This session is for SEOs looking to increase their impact and efficiency.

Keywords show us what people type, but semantic value reveals what content is truly about. In this talk, Frank will demonstrate how semantic analysis can help you understand content at a conceptual level, ideal for bulk analysis and automating content optimisation tasks.

Using techniques like vector embeddings, you can quickly uncover relationships between pages. This opens up new opportunities for internal linking, helps identify content gaps, and allows you to structure your website faster and more data-driven, the foundation for preparing for an AI-first era.