This talk is suited to those managing multilingual websites, planning global campaigns, or looking to expand visibility beyond a single region.

Localisation is no longer optional for global SEO—it’s the foundation. In this session, Silvi will show how localization drives international SEO success. You’ll learn how to build strategies that include region-specific keyword research, content adaptation, and other key SEO factors. Whether you’re just starting out or aiming to scale across markets, this session will give you clear, practical ways to localize your SEO for real impact.