Ashley will walk through the rapid rise and impact of AI Search across Google AIOs and the LLM ecosystem. Paid search marketers need answers and this talk will give the audience observed trends and analysis from millions of SERPs and LLM crawls across our enterprise clients. You'll walk away from this session knowing how to react to AI Search but also happier because you'll have some tasty Greggs vouchers or an Adthena hoodie in your possession too.