To get the most out of this talk, you should have an awareness of Local SEO mechanics, understand some of the complexities and challenges of managing SEO at scale, be familiar with marketing analytics or KPIs.

So many brands are shouting for attention in the search results – but noise doesn’t attract consumers or revenue. Consistency does. And we optimize for what we measure. That’s why Sara unpacks how Location Performance Optimization (LPO) empowers multi-location businesses to drive real impact where it counts most: the bottom line. She’ll walk you through actionable initiatives that boost visibility, reputation and engagement at every location – and show how each ties directly to measurable outcomes, whether it’s calls, bookings or in-store visits.