In this session, Jason will share evidence across different website categories in driving LLM recommendations and ways to take advantage of each. Focusing on both owned and earned media, Jason will illustrate how upgrading website PDPs can drive materially higher LLM recommendations through action, automation and attribution.

Pioneering brands and agencies have already begun taking disproportionate Share of Voice (SOV) by pinpointing the sources and changes that matter most. Jason will provide a set of practical take aways for participants seeking performance impact from the 3bn now using LLMs monthly.