Generative search doesn't just read text, it segments media through chunking, extracts text from visuals via OCR and builds a structured understanding of your brand via videos, audio, images and even your product packaging.

Making every content type machine-accessible means ensuring AI systems can accurately parse, understand, and surface your brand across all search modalities, be it a podcast, TikTok video or a product photo.

This session covers machine-readability best practices: OCR-friendly design principles, video tips to improve LLM ingestion and visual knowledge graph construction.