For SEO managers and those looking for new approaches.

The click-through rate, a cornerstone of digital marketing, is facing extinction. As LLMs and AI-driven search deliver direct answers, the user journey is increasingly 'zero-click'. This presents a critical challenge: if users aren't clicking, how do we ensure our brands and products remain visible and influential?

This session provides a way for marketing managers and SEOs to navigate this new landscape. We will explore actionable strategies to influence AI-generated experiences, shift our measurement of success away from clicks, and clearly demonstrate the value of SEO in a world where answers are the new destination.