This talk is about storybreaking – a technique from TV writers’ rooms that helps you crack open your clients’ narratives in ways that feel satisfying, surprising, and somehow inevitable.

From The X-Files to Sex and the City, the best TV shows balance tactical creative risks with long-term strategic arcs.

Charlie will show how marketers can do the same – blending long-term goals with short-term experimentation to move beyond content production and make the most of their human skills in an AI-driven world.