This talk is suitable for SEO experts who are not afraid of engineering concepts

In this talk, Alain will demonstrate how context engineering transforms SEO from manual execution to intelligent automation. Starting with a traditional SEO plan, he'll show how to systematically break down complex SEO objectives into context-rich, executable workflows that leverage Claude Code's agentic capabilities.

Alain will walk through the complete context engineering process: taking an initial SEO strategy, decomposing it into intermediate steps, and building dynamic context systems that generate additional context from tools and data sources. Attendees will see how preset scaffolding repositories, custom Claude Code commands, and context-aware workflows create SEO agents that understand business objectives, remember previous work, and execute multi-step processes autonomously.

Rather than relying on prompt trial-and-error, Alain will demonstrate how to engineer context systems that provide AI agents with exactly the right information, tools, and structured data at each step of the workflow. From technical audits to content optimization, he'll show practical examples of SEO agents that adapt, learn, and deliver consistent results through sophisticated context management.

This session moves beyond basic AI prompting to show how engineering-minded SEO professionals can build production-ready agentic systems that scale expertise rather than just automating tasks. Perfect for technical SEOs and marketing engineers ready to architect the next generation of AI-powered SEO workflows.