In this talk, Yona will explore Google’s new AI mode and what early user behavior reveals about the future of search marketing.

With the rollout of the new AI Mode tab, Google is reshaping how users discover information—and how brands get discovered. Using fresh behavioral data and usage trends, Yona will unpack how consumers are interacting with AI mode, what’s changing in query patterns, and how these shifts are already impacting visibility, traffic, and the marketer's role.