BrightonSEO

The guide to AI search: from zero to market leader in 90 days

Brighton, October 2025

This isn't another "AI search is important" talk. This is the only session giving you the complete playbook - what to track, what to fix, and exactly how to dominate AI search in 90 days.

Why this talk is different: Everyone else explains how AI search works. I will show you what to do about it. No theory. Just the practical guide with templates, scripts, and tactics you'll use Monday morning.

The actionable framework you'll get:
Track what matters:
- The only 5 metrics worth measuring
- How to find prompts people actually ask (not keywords you think they use)
- The competitive intelligence system to see exactly where you're losing deals

Actions you need to take to improve your visibility:
- Find high-authority sites mentioning competitors but not you
- Find Reddit and UGC threads that are being cited and learn how to systematically engage
- Identify topics getting 100+ citations from competitors and third-party sites, create comprehensive content that AI can't ignore
- Refresh content that is not being cited - the weekly update workflow that maintains visibility
- Resolve server errors reducing your AI visibility

You'll leave with:
- Ready-to-use templates for content and outreach
- Prioritization formula for high-impact opportunities
- Specific fixes you'll implement this week

Based on analysing millions of AI responses, this is your practical guide to winning AI search.

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