The biggest SEO wins don’t come from a clever keyword strategy or a new tool - they come from collaboration. The biggest SEO wins don’t come from a clever keyword strategy or a new tool - they come from collaboration. Kristina will share four real-world examples of how working across functions has delivered better SEO results, unlocking data, saving budget, and gaining influence - for both Precis and their clients.

- Breaking data silos to create richer digital PR campaigns
- Using AI SEO adoption to open new strategic conversations and access to decision-makers
- Aligning paid and organic to save budget and reinvest in growth
- Creating an SEO + CRO/UX workflow that drives both traffic and conversions

Kristina will walk through the problem, the collaboration shift, the outcome and the lesson attendees can take back to their teams.

Attendees will leave with:
- A clear framework for spotting collaboration opportunities in their own organisations
- Practical process changes they can test immediately
- Inspiration to position SEO as a connector across channels, not just a standalone service