This talk is for those who are familiar with server-side GTM and its standard GA4 client implementation, who are looking to move beyond the basics and unlock more advanced, flexible use-cases for their server-side tagging.

Standard SGTM setups rely on the GA4 client, but what happens when you need more flexibility?

In this talk, Ali will show you how to build and use your own custom data client to receive data from any source that can call a URL, not just the web.

He'll cover the technical setup and share practical value and use-cases, such as logging events from your app or third-party webhooks, to help you unlock the full potential of server-side tagging.