BrightonSEO

AI Prompting

Cognitive Architecture: Using Neurodivergent Pattern Recognition for Advanced AI Prompting & Technical SEO

Brighton, October 2026

AI hasn't replaced Technical SEO; it has raised the stakes and massively improved our productivity. The defining characteristic of a technical SEO in 2026 isn't just diagnosing a problem and carrying out an often time consuming solution, it's knowing how to architect prompts that force LLMs to actually solve it, treating AI as your ultimate Technical Assistant.

In this session, we will look at technical SEO data analysis and advanced AI prompting through a fresh lens: pattern recognition. Following a late-in-life Autism Spectrum Disorder (ASD) diagnosis in 2025, Alex underwent a profound career reflection, and he realised that his natural brain's inclination toward pattern-matching wasn't just a trait, it was a strong advantage in technical execution.

He will break down how to get past generic AI prompts, and instead feed LLMs the structural DNA of a technical issue in a collaborative way to enhance the technical stack (HTML, JSON, Python) to implement better and more efficient solutions for your clients.

Key Takeaways:

- The Pattern First Prompting Framework - You'll learn how to treat AI as a precise technical execution tool, rather than a magical, error-prone fix (which surprise, rarely works). You'll also learn to accurately map data anomalies and technical issues first, as well as how to prompt to truly create a extremely powerful addition to your technical arsenal.

- Live Breakdowns - Real examples of pattern recognition being used to diagnose and resolve basic, intermediate and complex technical issues.

- An Inclusive Blueprint - A framework full of actionable points that attendees can implement on Monday morning. This serves as reinforcement for Neurodivergent SEOs to own their natural strengths, while providing frameworks neurotypical SEOs can adapt to upgrade their own debugging, troubleshooting, and prompting workflows.

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About this session

Auditorium 2, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom

Fri 09 Oct, 2026 | 03:30 PM

Prompt Smarter, Not Harder: Building a Leaner, Greener AI-Powered PR Workflow, Without Impacting Results

Brighton, October 2026

Every prompt you send has a price tag nobody's talking about. In a world where 71% of marketers use AI daily, digital PR teams are quietly running up an environmental bill, one outreach email, one generated image, one iterated press release at a time. For this talk, Amy will put hard numbers on the problem, and share a practical framework to work smarter without sacrificing output or results. No guilt trips. No greenwashing. Just honest data on where your AI workflow is leaking energy and business costs, and changes you can make before your next campaign goes live.

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About this session

Auditorium 2, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom

Fri 09 Oct, 2026 | 03:30 PM

Reverse Prompt Engineering. A technical SEO story of David vs Goliath

Brighton, October 2026

Thijs van Beers breaks down a practical framework for isolating traffic from Google AI Overviews, AI Mode, and "People Also Ask" using Google Tag Manager, GA4, and AI without relying on expensive third-party tooling. Thijs reveals how capturing this data originally made it possible to reverse-engineer underlying prompts and measure which content wins quotes in AI search.

However, in true search SEO fashion, Google recently threw a wrench in the gears. Thijs takes attendees through the rise and fall of this methodology, dissecting what changed, what we can still measure, and what the situation reveals about the eternal cat-and-mouse game between SEOs and Google.

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About this session

Auditorium 2, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom

Fri 09 Oct, 2026 | 03:30 PM