In this talk, Michael will demonstrate why fostering technical curiosity is far more valuable than simply running an automated crawl. He will showcase how automating the basics allows juniors more time to manually investigate technical issues where the original flag from the tool, might not be the underlying issue damaging performance. The difference between auditing like a robot vs auditing critically, having a healthy degree of suspicion for tools, and actually experiencing the site is the difference between a site export, and a true technical audit driving impact for websites.
Stop Teaching Juniors to Audit Like Robots
Brighton, October 2026
About this session
Skyline, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Fri 09 Oct, 2026 | 02:00 PM
E-commerce Tech SEO Audits in 2026: The Signals Hiding in Plain Sight
Brighton, October 2026
E-commerce technical SEO audits often appear complete while the issues that have the biggest impact on organic performance remain hidden. Modern websites generate technical signals across multiple tools and data sources, making it easy to miss the real cause of crawling, rendering, and indexing problems.
In this talk, Vittoria will share a practical framework for auditing modern e-commerce websites beyond the standard checklist. She will show how to connect findings from crawls, rendering, Google Search Console, Merchant Center, structured data, and server signals to uncover issues that are easy to overlook and prioritise the fixes that matter most.
Attendees will leave with a practical approach to investigating complex technical SEO issues, improving the quality of their audits, and making better decisions for large, multilingual e-commerce websites.
About this session
Skyline, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Fri 09 Oct, 2026 | 02:00 PM
