Everyone is talking about Claude Code. Most marketers have used it to draft content and work through a bit of data, then stopped there. There is far more to it, for SEO and for PPC.

Claude Code takes instructions in plain English, just as a chatbot does, but it then goes and does the work, in steps, on the user's own files and with their own tools. For search marketers, the important point is this: no developer is needed. It runs on Claude Code on the desktop, not in a terminal.

Ann Stanley, Founder and CTO of Anicca Digital, shows three levels of what it does, and what changes at each one.

1) Level one, Claude Code on its own: keyphrase research and ideation, content and ad copy, and analysis run against a marketer's own data.

2) Level two, connected to existing tools: Ahrefs, SEMrush, rank trackers, Search Console, GA4 and the Google Ads API feeding in; finished content and live page changes pushed back out to WordPress. This is the level most people never reach, and the one that matters most.

3) Level three, building bespoke tools and setting them to run: technical, GEO and PPC audit tools, link and competitor analysis, dashboards and client reporting, plus AI routines, Google Ads scripts and scheduled jobs that handle the regular work. Tools a team owns, not tools it rents.

This is not theory. the agency has its own dedicated AI team, none of them engineers, just experienced search marketers who have pivoted into AI.

With Claude Code they have built and now sell Anicca AI & Insights' own products: Armadello, a reporting and auditing tool with AI insights, and C4, an AI operating system with over 200 skills, more than 50 of them built specifically for search marketing, across SEO and PPC. Anyone willing to invest the time to learn this can do the same.