Automate Anything with Python + AI in Minutes — Zero Skills Required
Brighton, October 2026
In this session, I'll demonstrate how to build Python & AI-powered Streamlit apps, enabling you to create fast and effective automations that dramatically reduce manual work.
No prior knowledge needed — just clear intent, a little Python, and an LLM API key.
You’ll leave knowing how to:
✅ Slash dev time (and costs) on internal tools ✅ Democratise automation across your team ✅ Stay agile in a world where “build fast” beats “build perfect”
I’ll walk through real-world examples:
Alt-Text Wizard: a Python-based solution for scalable, AI-powered alt text generation
URL matchmaker: an app to automate redirect mapping for migrations and 404s
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About this session
Auditorium 2, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Adding Claude Code to Your Search Marketing Toolkit
Brighton, October 2026
Everyone is talking about Claude Code. Most marketers have used it to draft content and work through a bit of data, then stopped there. There is far more to it, for SEO and for PPC.
Claude Code takes instructions in plain English, just as a chatbot does, but it then goes and does the work, in steps, on the user's own files and with their own tools. For search marketers, the important point is this: no developer is needed. It runs on Claude Code on the desktop, not in a terminal.
Ann Stanley, Founder and CTO of Anicca Digital, shows three levels of what it does, and what changes at each one.
1) Level one, Claude Code on its own: keyphrase research and ideation, content and ad copy, and analysis run against a marketer's own data.
2) Level two, connected to existing tools: Ahrefs, SEMrush, rank trackers, Search Console, GA4 and the Google Ads API feeding in; finished content and live page changes pushed back out to WordPress. This is the level most people never reach, and the one that matters most.
3) Level three, building bespoke tools and setting them to run: technical, GEO and PPC audit tools, link and competitor analysis, dashboards and client reporting, plus AI routines, Google Ads scripts and scheduled jobs that handle the regular work. Tools a team owns, not tools it rents.
This is not theory. the agency has its own dedicated AI team, none of them engineers, just experienced search marketers who have pivoted into AI.
With Claude Code they have built and now sell Anicca AI & Insights' own products: Armadello, a reporting and auditing tool with AI insights, and C4, an AI operating system with over 200 skills, more than 50 of them built specifically for search marketing, across SEO and PPC. Anyone willing to invest the time to learn this can do the same.
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Auditorium 2, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Everyone Wants to Automate SEO. Nobody Can Define “Good”
Brighton, October 2026
AI can now execute an increasing amount of SEO work. The harder problem is deciding whether the result is actually good enough to trust.
SEO teams constantly use concepts such as “high-quality content”, “strong intent alignment”, “relevant internal links” or “a successful content refresh”. Experienced practitioners can often recognise these things instinctively, but turning that judgment into criteria another person or an AI system can apply consistently is much harder.
This is a problem we’ve had to solve while operating AI-powered content and SEO workflows at scale. Our fact-checking process alone runs across more than 2,500 articles a month, and we’ve learned that evaluating an output often requires more than checking whether an individual fact or instruction is correct. A change in one place can affect conclusions elsewhere, and uncertainty needs somewhere to go.
In this session, I’ll show how we approach turning expert judgment into repeatable quality checks. We’ll look at where deterministic rules work, where evidence is required, where AI-assisted evaluation is useful, how we define pass and fail conditions, and when uncertainty should trigger human review.
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About this session
Auditorium 2, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom