Search is no longer just about rankings and clicks. Consumers now move seamlessly between Google, AI assistants, social platforms and creator content, discovering brands long before they ever visit a website. As the search journey evolves, marketers need a new way to measure success.
In this session, Rosa will explore why influence is becoming the most important SEO metric. We'll look at how brand visibility across AI search, social media, digital PR and traditional search is shaping discovery, consideration and demand, and why relying on rankings alone no longer tells the full story.
Using real-life examples, this talk will show how marketers can measure brand influence across the modern search journey, connect activity across channels, and prove the value of SEO in a world where visibility increasingly happens without a click.
The New Search Journey: Why Influence Is the New SEO Metric
About this session
Syndicate 1&2, Brighton Centre, Kings Road, Brighton, BN1 2GR, United Kingdom
Fri 09 Oct, 2026 | 11:20 AM
Driving Visibility, Clicks & Sales with Product PR in the Era of AI Search
People aren’t just searching Google when they’re looking for products and places to buy from.
And as AI-powered search platforms transform how consumers discover and buy, consistent visibility in these platforms is becoming critical to drive ongoing growth.
One of the key contributors to being visible is third-party product mentions across press publications. This means that product PR - long a staple of PR strategies - now plays a pivotal role in helping brands and their products surface across platforms and experiences like ChatGPT and Google’s AI Overviews & AI Mode.
In this session, Amy Gibson, Strategy Director at Digitaloft, will:
Unpack why product PR is key to winning visibility in the era of AI Search
Showcase the types of product coverage that’s powering AI-powered results for different kinds of searches
Share practical tips for landing high-value coverage for your products
Reveal the types of product PR campaigns that consistently drive visibility, traffic, and sales
Showcase real-world examples of impactful product PR campaigns and the results they delivered
About this session
Syndicate 1&2, Brighton Centre, Kings Road, Brighton, BN1 2GR, United Kingdom
Fri 09 Oct, 2026 | 11:20 AM
How to Build Digital PR Campaigns That Earn Tier-1 Media
Madeleine will share how to build data-driven digital PR campaigns that capture journalists’ attention and earn coverage in Tier-1 media. She’ll cover everything from finding compelling story angles and creating original research to crafting effective pitches and turning media coverage into measurable brand growth.
About this session
Syndicate 1&2, Brighton Centre, Kings Road, Brighton, BN1 2GR, United Kingdom
Fri 09 Oct, 2026 | 11:20 AM
The Missing Link Between PR and Profit
Digital PRs are often judged on links, coverage and domain authority. Those metrics can be useful, but they don't answer the questions stakeholders and senior leaders really care about: What impact did it have? Did it help us grow? And most importantly, did it make us any money?
In this session, Harriet will share how she approaches measuring the commercial impact of digital PR, from regional campaigns and trust-building activity to demonstrating the value of where links point and how they contribute to traffic, conversions and revenue.
She'll also explore one of the most overlooked parts of digital PR: delivering results is only half the job. The other half is communicating their value in a way that gives stakeholders confidence, secures buy-in and demonstrates PR's role in driving business growth.
Attendees will leave with practical frameworks for measuring what matters, communicating commercial impact and confidently answering the questions every digital PR is eventually asked: What impact did it have? Was it worth the investment?
About this session
Syndicate 1&2, Brighton Centre, Kings Road, Brighton, BN1 2GR, United Kingdom
Fri 09 Oct, 2026 | 11:20 AM
