In this session, Amanda will cover how to utilise GPTs and AI to monitor trends and coverage, evaluate complex data sets for new angles, perform advanced link gap analysis, streamline compliance and highlight where additional topical authority is needed, ultimately enabling smarter, more effective and more efficient Digital PR campaigns. She will discuss a framework of purpose-built GPT ideas and AI uses which are designed to streamline operational workflows across digital PR & drive competitive advantage, enhancing every stage of your campaigns and identifying themes and placements that resonate with journalists allowing you to stand out in a crowded inbox.

Everyone's telling you to optimise digital PR for AI search and almost nobody's showing you how to prove it's working.

In this talk Jane covers both halves: how to structure campaigns and pick story angles that actually get cited by AI tools, which publications and formats carry the most weight (and which are wasted effort), and the reporting framework JBH uses to demonstrate GEO impact to sceptical stakeholders and budget holders. It's built on real PR data, not theory, and designed so you can change something in your very next brief.