The rise in AI has resulted in content nobody trusts, clicks falling (even when impressions are rising) and Google rewarding human expertise which is verifiable. This talk will explore how a podcast tackles all these, making it your perfect E-E-A-T strategy.
The SEO Case for Podcasting: Your Perfect E-E-A-T Strategy
Brighton, October 2026
About this session
Auditorium 2, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Thu 08 Oct, 2026 | 11:20 AM
Headlines to bottom lines: turning newsroom E-E-A-T into corporate conversion
Brighton, October 2026
Newsrooms operate under the strict YMYL magnifying glass: dozens of daily articles, a 24-hour content lifespan, and millions of critical eyes. To rank, news sites can’t just optimize keywords: they have to build high-level E-E-A-T on a relentless production line. But how does that rapid authority translate to traditional SEO?
Drawing from her experience across a dozen major news outlets and magazines DPG Media, Sophie takes you behind the scenes of a newsroom. Discover how the ranking factors in news SEO can be reverse-engineered to boost trust, organic visibility, and conversions on any non-news site.
About this session
Auditorium 2, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Thu 08 Oct, 2026 | 11:20 AM
Best of Both Worlds: AI Content Systems with True Human EEAT
Brighton, October 2026
In this talk, Christian will explore several ways to extract industry and product knowledge from busy founders, execs, and experts and how to use AI and automation to transform that knowledge into content at scale.
About this session
Auditorium 2, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Thu 08 Oct, 2026 | 11:20 AM
