In 2026, translating a website is easier than ever. Building a multilingual website that ranks, converts, and feels trustworthy is still hard.

AI and quick translation workflows help brands reach new markets faster, but they can also create costly problems: keywords no one searches for, content that misses local intent, unfamiliar checkout experiences, and copy that does not feel believable.

In this practical session, Silvi Nuñez will explain how to treat website translation as a growth and trust strategy. She will cover which pages to localise first, how to adapt keyword research to local search behaviour, and where AI can help—and where human expertise remains essential.