BrightonSEO

Masterclass: Utilising GA4 & More for Data Driven SEO Systems

Masterclass: Utilising GA4 & More for Data Driven SEO Systems

Brighton, October 2026

Now that you've grasped the basics of analytics, reporting and SEO, it is time to start putting the data to much more use!Learn:- What are the limitations of GA4 for SEO?
- What role do BigQuery, Looker Studio, CRM data or other analytics platforms play?
- How to make essential customisations in GA4. - How to get more from Search Console Data- Can you attribute value when users interact with AI Overviews,
multiple channels and longer buying journeys?
- Ideas for reporting SEO's business impact to stakeholders

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About this session

Mass Media, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom

Thu 08 Oct, 2026 | 02:00 PM